| Hoodia gordonii Hall of Shame |
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| Company Name |
NOW Foods |
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| URL |
http://www.nowfoods.com |
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| Claims |
NOW® Mega Hoodia delivers the herbal power of 100% pure Hoodia gordonii, with nothing removed except water Hoodia was originally consumed as food by indigenous tribes to help endure long, exhausting hunting expeditions This legally harvested South African Hoodia benefits the environment and the San tribes, and is CITES certified
Mega Hoodia has beem designed to assist you in achieving your dietary goals when hunger management is primary concern This makes Hoodia a very powerful appetite suppressant, and a very effective weight loss product |
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| Out-lets |
Company Branded Outlets:
http://www nowfoods com
Other "Shamed" Outlets:
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http://www amazon com
http://www evitamins com
http://astronutrition com
http://www dailyvita com
http://www healthsuperstore com
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http://www aviva ca
http://shopper cnet com
http://www healthsuperstore com |
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| Hoodia gordonii Findings on Mega Hoodia | Lot # 925620 1423 |
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Mega Hoodia Lot# 925620 1423 was tested on 3/13/2008 found diluted Hoodia gordonii.
High Performance Thin-Layer Chromatography

High Performance Liquid Chromatography with Diod Array Detection
& Semi-Quantitative Analysis for P57 molecule "peak"

Comments & Conclusions
This test sample, Mega Hoodia 925620 1423, is consistent with the chromatographic profile of the reference samples of Hoodia gordonii used above. This test sample, Mega Hoodia 925620 1423 is characteristic of diluted Hoodia gordonii.
Conclusion: Chromatographic profile #2 test sample - is consistent with fingerprint #1 of the reference material. Analyte P57 which is used as the marker compound to assess identity and quality of Hoodia gordonii can be detected. However all the peaks characteristic of Hoodia gordoni including P57 have an intensity much lower than can be expected from sample preparation & label claim. |
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